As this year’s Ghost Festival falls on August 18, superstitious Thai-Chinese people have been advised to undergo restrictions that could impact their lives.

Research reveals that food is the biggest expense for Chinese consumers during traditional Chinese festivals, with 67 per cent of consumers in the cities buying festive foods, followed by 65 per cent choosing to cook at home. The social aspect of food is also important as 61 per cent say they spend more on eating out during festivals.